Coldwell Banker Residential Brokerage has just rolled out its long-anticipated new consumer website, ColdwellBankerHomes.com, and it promises to give Bay Area residents a host of exciting and valuable tools to help them buy or sell a home in our area or anywhere in the country.
By uniting 17 brokerage websites that serve 50 of the largest 100 metropolitan areas in the U.S., Coldwell Banker has created an Internet destination that will compete with the leading real estate websites in the nation.
With 50 million annual visitors moving to one powerhouse real estate website, ColdwellBankerHomes.com will have a strong national presence while also providing local information, data and search results. That scale and scope means greater exposure to potential buyers for Coldwell Banker Residential Brokerage listings.
The new platform places a greater emphasis on the consumer experience, making it easier for homebuyers and sellers to access the latest listings and neighborhood data from anywhere at any time. A stylish go-anywhere site designed with a mobile-first philosophy, ColdwellBankerHomes.com streamlines the home search process, whether it’s from a smart phone, tablet or desktop computer.
“When designing ColdwellBankerHomes.com, we set out to ensure that consumers are able to easily access the information that is most important to them on whatever device they prefer,” said Dan Barnett, senior vice president of marketing for NRT LLC, the parent company for Coldwell Banker. “We created a mobile-first experience that effortlessly converts to desktop, mobile, and tablet formats.”
The new website replaces Coldwell Banker Residential Brokerage’s existing site, CaliforniaMoves.com. Visitors to that site will automatically be transferred to ColdwellBankerHomes.com, where they will be able to search for a property in their local market but also will have the ability to look at homes in markets all across the country.
The newly designed website offers virtual tours, photos, property videos, community profiles, city and school reports, interactive maps, tips for buying and selling a home, and Coldwell Banker property management and rental listings. Consumers will also be able to request a report on their home’s value in today’s market.
Sales Associates who are affiliated with Coldwell Banker Residential Brokerage will have the ability to upload a video profile, unlimited photos of each property, and send automatic email alerts on new properties, price reductions and open houses to clients who opt in to using our website.
ColdwellBankerHomes.com retains customers’ most popular features, but many new functions have been introduced to greatly enhance their experience. Coldwell Banker knows that homebuyers and sellers will greatly appreciate the design and functionality of the new website and will make this site their primary location for all of their real estate needs.
With nine out of 10 homebuyers starting their search for a new home online, it’s more important than ever these days to have the very best online presence possible. ColdwellBankerHomes.com gives buyers and sellers just that – and in a mobile-friendly platform that allows consumers to get information from any device no matter where they are.
This is one more reason why when it comes to buying or selling your home, it just makes sense to work with the industry leader, Coldwell Banker Residential Brokerage. I’m here to help answer any of your questions. Please give me a call or send me an email today if I can help