Why Bigger IS Better When Choosing a Real Estate Company

When it comes time to buy or sell your home, the question sometimes comes up about whether you should work with a small brokerage or whether there are more advantages to working with a larger company.

Recent housing industry news provides one more reason why bigger may be better when it comes time to pick a real estate company to represent you.

Over the past few months, there has been a battle brewing behind the scenes between major online real estate companies, a rift that could seriously impact whether thousands of properties will be shown on two of the nation’s biggest websites, Zillow and Trulia.

The battle came to a head in early April when ListHub, one of the nation’s leading listing syndicators (which is owned by Move Inc.), officially ended its prior agreements with Zillow and Trulia and stopped sending information about their listing to these two giant real estate websites.

The move by ListHub has caused Zillow and many small, local brokers to scramble to collect as much listing data as possible. These entities hope they will still be able to provide visitors to their websites and mobile apps the freshest (and most accurate) information—and not lose valuable business generated from these sites.

Many multiple listing services are now considering direct to Zillow/Trulia arrangements and are working overtime to put those arrangements into action. But at Coldwell Banker Residential Brokerage, it’s been business as usual.

Why, you ask? Because Coldwell Banker has never relied on ListHub to send its listings to these sites. Coldwell Banker has a long standing, direct relationship with Zillow and Trulia, which means that Coldwell Banker listings are not affected by the challenges that smaller brokerages may be facing.

This is just another example of why it is advantageous to select a large, experienced real estate company that has the expansive resources and robust Internet capabilities as Coldwell Banker Residential Brokerage.

When it comes time to sell your home, you deserve to have your property seen by the greatest number of consumers possible. The more potential buyers that view your home online (and in person), the greater your chance for selling that property faster – and at a good price.

The Internet has become one of the most important marketing tools in the real estate world today. Buyers for your home not only come from across town, but from across the country or even from around the world.

Getting your home exposed to the widest possible audience is critical, and you should not accept anything less unless you have personal preference reasons choose to limit.

According to the National Association of REALTORS®, 92% of home buyers use the Internet as part of their home search, clearly showing the need to partner with a real estate brokerage that has a strong online presence, like Coldwell Banker. 

Coldwell Banker Residential Brokerage’s website presence is second to none, providing crucial exposure for our clients’ homes to the world’s audience where they are searching. The company and its website partners can show a client’s property on 700+ real estate websites including:

  • CaliforniaMoves.com
  • ColdwellBanker.com
  • ColdwellBankerPreviews.com
  • Realtor.com
  • Trulia.com
  • Zillow.com
  • Homes.com
  • AOL Real Estate
  • MSN.com
  • Hotpads.com
  • HGTVFrontDoor.com
  • Yahoo.com

In addition to exposure on Coldwell Banker’s powerful network of more than 700 websites, it has a program that can provide clients with featured positioning on real estate’s top websites, which account for 83% of the online real estate market share—putting client homes where the majority of online buyers are.

So when it comes time to find a real estate brokerage company, think BIG! If you’re ready to market your property or find the home of your dreams, just give me a call or email me today and we’ll get to work.


Raised and educated in the Bay Area, I have an unique insights and perspective on the area. As a Mother I have first-hand knowledge of the local school systems, as well as recreational and business opportunities. My clients' satisfaction is my ultimate goal, and my genuine love of people makes a personal approach to service the key to fulfilling Real Estate dreams Whether buying or selling, I am committed to meeting my client's expectations. I understand that buying or selling a house can be a stressful time. With my expert knowledge of the real estate process, I am able to guide my clients and relieve some of the stress. I love what I do, and I am dedicated to providing professional service with honestly and integrity. My mission is not complete unless my clients are happy. Please contact me if there is anything I can do to help you.

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